• In Management, the term Blue Ocean Strategy is used for creating an uncontested market space making competition irrelevant.

• C.K. Prahalad co-authored the book ‘Core Competence of the Corporation’.

• The largest, but poorest socic-economic group of about 4 billion people who live on less than US$2.50 per day had come to be called by a special term “The Bottom of the Pyramid”.

• Microsoft Office 365 is the newly launched software by Microsoft that facilitates sharing data seamlessly across the computers and mobile using cloud computing technology.

• Kaizen is the philosophy or practice that focuses upon continuous improvement of processes in manufacturing, engineering, business management or any process.

• The study of symbols and signs (meaning making) and their impact on consumer behavior is called as Semiotics.